Basquetour: Turismoaren Euskal Agentzia. Agencia Vasca de Turismo

MICE (Meetings and Incentives)

The cuisine, leisure, natural spaces and quality of the infrastructures allow the Basque Country to attract events, congresses, conventions and trade fairs to its three capitals. Furthermore, the great many attractions present throughout the territory provide the Basque Country with plenty of options for incentive trips.

The activitity associated with tourism known as MICE (Meetings & Incentives) has become an important pull factor which provides a boost for urban destinations with a vocation for tourism. It makes it possible to reactivate non-seasonal destinations, it increases the demand for high-end services and it provides a relatively high mean expenditure per visitor.

Therefore, MICE tourism has differing features which distinguish it from the other sub-sectors and, as such, they entail a form of management which is specific to the product.

The Basquetour Product area has prepared a study for the development and management of the MICE product in which the lines of action are defined, which will be included in an operational plan to be executed from 2012.


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